- Project-Based Learning
Digital Marketing
Learn to build, run, and grow real campaigns - not just learn theory
- Graduate in 3 months
- Land the job with 1:1 career coaching
- 100% project-based learning
Upskill with Clusters
Our Partners
What You'll Learn in This Digital Marketing Course
Master SEO, social media, and digital advertising to grow brands online.
SEO, SEM, Social Media Marketing, Google Ads
Content marketing & email campaigns
Analytics & campaign optimization
3-month marketing agency internship
Google certifications
Tools & Technologies You'll Master
SEMRUSH
Google Keyword Planner
Ahrefs
WordPress
GA4
GTM
Google Search Console
Canva
Mailchimp
Rival IQ
Comprehensive Curriculum – Digital Marketing & AI
Industry-aligned curriculum covering modern digital marketing workflows enhanced with AI-driven tools and platforms.
This module covers core digital marketing concepts and introduces how AI supports everyday marketing tasks.
- Digital marketing ecosystem and marketing funnels
- Consumer psychology and buyer journeys
- Content marketing fundamentals
- SEO basics: on-page, off-page, and technical SEO
- Email and WhatsApp marketing workflows
- Google Analytics (GA4) fundamentals
- Using AI tools for content ideation, keyword research, and creatives
This module focuses on execution-heavy skills used in paid media and creator-led growth.
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook and Instagram)
- LinkedIn Ads (B2B focus)
- Campaign structure and ad funnels
- Budgeting, bidding, and scaling strategies
- Conversion tracking and pixel setup
- A/B testing and conversion rate optimization (CRO)
- Using AI for ad copy, creatives, targeting, and performance analysis
Influencer Marketing
- Influencer ecosystem and creator economy
- Identifying micro and macro influencers
- Influencer outreach, negotiation, and contracts
- Campaign planning and execution
- Affiliate and performance-based influencer models
- ROI tracking and influencer analytics
- Using AI for creator discovery, trend analysis, and engagement validation
This module covers search, discovery, and measurement in AI-driven environments.
Answer Engine Optimization (AEO)
- Optimizing content for AI-driven search engines
- Question-based content strategies
- Structured data and FAQ optimization
- Voice search and featured snippet readiness
- Brand visibility in AI-generated answers
Generative Engine Optimization (GEO)
- How generative AI engines surface and rank content
- Optimizing for AI summaries and citations
- Prompt-driven content strategies
- Building brand authority in AI discovery environments
Marketing Analytics & Growth
- Funnel and cohort analysis
- Attribution models
- Key metrics: ROAS, CAC, LTV
- AI-assisted dashboards and performance insights
Real-Time Industry Capstone (Internship-Style)
Apply digital marketing and AI skills to a real business use case.
Choose One Domain
- E-commerce growth campaign
- EdTech or SaaS lead generation
- Personal brand or influencer growth
- Local business performance marketing
What You’ll Build
- Performance ad campaigns
- Influencer marketing strategy
- SEO, AEO, and GEO-optimized content
- Marketing analytics dashboard and report
- AI-generated insights and recommendations
Learning Outcomes
- Run successful ad campaigns
- Optimize website for SEO
- Manage social media effectively
- Analyze marketing data
Work 1-on-1 with Industry Mentors
Get personalized guidance from experienced professionals working in top companies
01
Personalized Guidance
Regular 1:1 sessions with your dedicated mentor
02
Accountability
Stay on track with your learning goals
03
Industry Insights
Learn from real-world experience and best practices
04
Expert Mentors
5+ years of industry experience at top companies
Land the Job with 1:1 Career Coaching
Get dedicated support throughout your job search journey
Job Search Strategy
Create effective job search plans
Resume & Portfolio
Build compelling application materials
Mock Interviews
Practice with industry professionals
Salary Negotiation
Get the compensation you deserve
- NEED HELP
Frequently Asked Questions
Everything you need to know about our AI-integrated Digital Marketing course.
No, all our courses are available in online and offline modes with live sessions and recorded lectures. You can learn at your own pace from anywhere.
Most courses require basic computer skills and English proficiency. Specific technical prerequisites vary by course - check the individual course page for details.
After completing 60-70% of the curriculum, we place you in a 30-day internship with our partner companies. This gives you real industry experience.
We provide 100% placement support including resume building, mock interviews, and job referrals. 92% of our graduates get placed within 6 months of course completion.
Yes, we offer flexible EMI options to learn the course you’d want.
Yes, you will receive an industry-recognized certificate upon successful completion of the course and projects.
We recommend regular weekly classes. The courses are designed for students and early professionals who want to upskill.